EcoDRIVE is an international award-winning initiative designed to give Fleet Managers a simple but highly efficient way of mitigating the negative environmental impact of the vehicles they manage. Through tree planting, EcoDRIVE effectively offsets the carbon footprint of the participating partners’ fleets.
Created by in partnership with CardLink, FLEETCOR and The Green Earth Appeal, EcoDRIVE was presented with a Green Apple Award at the UK’s Houses of Parliament in November 2015 for environmental best practice.
The Green Earth Appeal?
Working as one of 61 worldwide tree planting partners of the United Nations Environment (UNE) Billion Tree Campaign, The Green Earth Appeal is a UK based Not for Profit Social Enterprise. We work within a network of NGO’s and Charities across the developing world who use trees to alleviate poverty, reduce the need for aid and promote biodiversity.
Trees are a true panacea. They provide benefits for the planet as well as for the communities that plant the trees.
Research shows that there are many benefits of joining carbon reduction and offsetting initiatives for your business. As well as helping meet your environmental targets, an offset programme can improve staff and community engagement, increase market differentiation, and stimulate new resource efficiency efforts. Plus, it’s increasingly important to winning new tenders/business.
As an EcoDRIVE partner you can use our branding to promote your involvement in the initiative, as well as being offered a personalised page on our website, legally verified certification and for large fleet managers, nominations for international environmental awards.
The Trees Planted?
Research has shown that to achieve the highest rates of CO2 sequestration, EcoDRIVE trees are planted in tropical environments.
Although The Green Earth Appeal plants trees across the developing world, the trees for the EcoDRIVE initiative are currently being planted across Africa in countries such as Senegal, Mali, Cameroon, Ethiopia, Kenya, Uganda and Tanzania
How Much CO2
Do the Trees Offset?
Recognising the central role of forests in modulating climate, the Intergovernmental Panel on Climate Change has examined the potential for tree planting and improved forest management to sequester CO2.
Since every newly planted tree seedling in the tropics remove an average of 50 kilograms of CO2 from the atmosphere each year during its growth period of 20–50 years, offsetting a minimum of 1 ton, compared with 13 kilograms of CO2 per year for a tree in the temperate regions, much of the afforestation and reforestation opportunity is found in tropical countries.
The Social Benefit?
Our trees are planted in some of the planet’s poorest communities. The trees provide fruit for food, and to sell. The lower leaves of the trees are used as fodder for livestock. Trees can also be used to make things such as oils and medicines.
By providing education, tools and trees we can provide a sustainable way of life and remove the need for handouts to people who simply want to feed themselves and their families.